An Introduction to Marketing
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Author: Global Marketing Institute
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Level: Foundational
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Study time: 8 Weeks
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Video time: 8 hours
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Exams: 1
Begin your marketing journey with this comprehensive introduction to the core principles. Gain a deep understanding of marketing strategies, consumer behavior, and digital tools that will set you on a path to success, empowering you to make informed, impactful decisions in any marketing role.
Receive certification in foundational marketing, demonstrating your understanding of core marketing principles, strategies, and techniques to create effective campaigns that meet business goals and engage target audiences.
What's included?
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8 Chapters
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1 Certification
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23 Questions
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33 Videos
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17 PDFs
Become a Marketing Generalist
A Marketing Generalist is well-versed in various marketing strategies across digital, traditional, and content marketing. You’ll work on campaign execution, customer segmentation, and help to build brand awareness, collaborating with other departments to achieve business goals and ensure brand consistency.
Personal brand
This foundational marketing course builds your personal brand by equipping you with essential marketing knowledge. Understanding core marketing principles allows you to effectively communicate your expertise, giving you the confidence to engage in broader professional conversations and create impactful strategies.
Global Marketing Institute
The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.
An Introduction to Marketing
Become qualified in marketing by learning the foundational principles and strategies that drive successful campaigns. This course covers key concepts, including market research, target audience identification, and brand positioning, providing the knowledge needed for a career in marketing.
Courses
