Customer Relationship Management in Hospitality

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  • Author: Global Hospitality Institute
  • Level: Foundational
  • Study time: 8 Weeks
  • Video time: 8 hours
  • Exams: 1
Course overview

Learn to implement effective CRM strategies tailored for the hospitality sector. Build strong relationships, use technology to personalize guest experiences, and foster loyalty. This course equips you with tools to enhance satisfaction and drive repeat business while maintaining high service standards in competitive markets.

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Certification included

Earn certification in CRM for hospitality, equipping you to strengthen guest relationships and drive loyalty through strategic customer engagement.

What's included?

  • 8 Chapters
  • 1 Certification
  • 23 Questions
  • 33 Videos
  • 17 PDFs

Become a CRM Specialist

Implement and manage customer relationship management systems to build loyalty and enhance guest satisfaction. Leverage data analytics to personalize services, drive repeat business, and optimize customer engagement strategies across hospitality operations. Foster long-term relationships with clients through exceptional service.

Personal brand

Enhance your professional image as a hospitality CRM expert. Highlight your ability to personalize guest experiences, build loyalty, and optimize data-driven strategies. Position yourself as a trusted advisor for businesses looking to strengthen customer relationships.

Meet the ORGANIZATION

Global Hospitality Institute

The Global Hospitality Institute (GHI) is committed to elevating the hospitality industry worldwide. Through its extensive range of courses, certification programs, and networking events, GHI strives to empower hospitality professionals at every stage of their careers. Whether you're a student, an emerging talent, or an experienced industry leader, GHI offers resources and tools designed to enhance skills, keep pace with industry innovations, and support career advancement. With a focus on inclusivity, state-of-the-art knowledge, and international impact, GHI aspires to set the benchmark for excellence in hospitality education and community development.
Patrick Jones - Course author
BECOME QUALIFIED IN

Customer Relationship Management in Hospitality

Become a CRM Specialist by mastering customer relationship management systems, data analytics, and personalization strategies. Gain the skills to build guest loyalty and optimize business performance in the hospitality sector.

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