Content Marketing: Creating and Sharing Compelling Content
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Author: Global Marketing Institute
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Level: Foundational
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Study time: 8 Weeks
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Video time: 8 hours
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Exams: 1
Master content marketing by learning how to create engaging, valuable content. Explore strategies for building brand awareness, increasing audience engagement, and driving conversions through effective content creation and distribution techniques.
Achieve certification in content marketing, validating your ability to create valuable, engaging content that attracts, informs, and converts your target audience while boosting brand awareness and authority.
What's included?
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8 Chapters
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1 Certification
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23 Questions
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33 Videos
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17 PDFs
Become a Content Marketing Strategist
Content Marketing Strategists are responsible for creating valuable content that attracts and retains customers. You’ll craft compelling narratives, manage content distribution across channels, and analyze metrics to ensure your content drives traffic, boosts engagement, and elevates the brand’s reputation.
Personal brand
This course helps you build your personal brand by teaching you how to create engaging content. Mastering content marketing strategies will position you as a thought leader, improving your ability to connect with your audience and showcase your expertise across platforms.
Global Marketing Institute
The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.
Content Marketing: Creating and Sharing Compelling Content
Gain qualifications in content marketing by learning how to create, distribute, and optimize engaging content. This course provides you with the skills needed to build brand awareness, attract new customers, and drive engagement through valuable, shareable content.