Webinar Marketing: Planning and Executing Effective Webinars

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  • Author: Global Marketing Institute
  • Level: Foundational
  • Study time: 8 Weeks
  • Video time: 8 hours
  • Exams: 1
Course overview

Learn how to plan and execute successful webinars. This course teaches you how to create valuable, engaging presentations, promote your event, and convert attendees into loyal customers while establishing thought leadership.

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Certification included

Earn certification in webinar marketing, demonstrating your expertise in planning, promoting, and executing high-impact webinars. Showcase your ability to engage audiences, optimize content delivery, and measure success, ensuring you can create seamless virtual experiences that drive lead generation, build brand authority, and strengthen customer relationships.

What's included?

  • 8 Chapters
  • 1 Certification
  • 23 Questions
  • 33 Videos
  • 17 PDFs

Become a Webinar Marketing Manager

Webinar Marketing Managers plan and execute successful webinars to engage customers. You’ll design content, manage logistics, promote events, and ensure seamless virtual experiences that educate and convert attendees. Your role is crucial in utilizing webinars as a tool for lead generation and brand positioning.

Personal brand


By mastering webinar marketing, you’ll build your personal brand as an expert in virtual engagement. This course teaches you how to plan, promote, and execute webinars that engage and educate audiences, positioning you as a trusted leader in the digital marketing space.

Meet the ORGANIZATION

Global Marketing Institute

The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.

Patrick Jones - Course author
Become Qualified in

Webinar Marketing: Planning and Executing Effective Webinars

Gain qualifications in webinar marketing by learning how to plan, promote, and execute successful webinars. This course covers content creation, promotion, audience engagement, and follow-up strategies, helping you position webinars as powerful tools for lead generation and brand positioning.

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