Video Marketing: Creating and Sharing Effective Video Content

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  • Author: Global Marketing Institute
  • Level: Foundational
  • Study time: 8 Weeks
  • Video time: 8 hours
  • Exams: 1
Course overview

Learn how to create and share engaging video content. Explore strategies for storytelling, optimizing videos for different platforms, and using video to drive conversions and build a loyal audience.

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Certification included

Gain certification in video marketing, demonstrating your ability to create impactful video content that resonates with audiences. Learn how to produce, optimize, and share videos across platforms to increase brand awareness and drive engagement.

What's included?

  • 8 Chapters
  • 1 Certification
  • 23 Questions
  • 33 Videos
  • 17 PDFs

Become a Video Marketing Manager

Video Marketing Managers create and manage video content strategies. You’ll oversee video production, from ideation to distribution, ensuring that content aligns with brand goals and engages the target audience. Your role is crucial in leveraging video as a tool for driving brand awareness, engagement, and sales conversions.

Personal brand


Video marketing skills enhance your personal brand by demonstrating your ability to create compelling visual content. This course teaches you how to craft videos that capture attention, drive engagement, and effectively communicate your message, ensuring you stand out as an expert in video marketing.

Meet the ORGANIZATION

Global Marketing Institute

The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.

Patrick Jones - Course author
Become Qualified in

Video Marketing: Creating and Sharing Effective Video Content

Gain qualifications in video marketing by learning how to create, optimize, and distribute video content. This course teaches you to produce compelling videos that engage audiences and drive conversions, positioning you as a professional in the ever-growing field of video content marketing.

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