Social Media Marketing: Harnessing the Power of Social Media

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  • Author: Global Marketing Institute
  • Level: Foundational
  • Study time: 8 Weeks
  • Video time: 8 hours
  • Exams: 1
Course overview

Learn how to leverage social media marketing to grow your brand. Discover strategies for content creation, audience engagement, and advertising on platforms like Instagram, Facebook, and LinkedIn.

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Certification included

Earn certification in social media marketing, demonstrating your ability to leverage social platforms like Facebook, Instagram, and LinkedIn to engage with customers, increase brand awareness, and drive conversions through effective social media strategies.

What's included?

  • 8 Chapters
  • 1 Certification
  • 23 Questions
  • 33 Videos
  • 17 PDFs

Become a Social Media Marketing Manager

Social Media Marketing Managers oversee and execute strategies across social media platforms. You’ll create content, engage with followers, analyze performance metrics, and run paid campaigns. Your role is key to building brand awareness, engaging with the audience, and driving conversions through effective social media marketing techniques.

Personal brand


Social media marketing expertise strengthens your personal brand by showcasing your ability to leverage platforms like Instagram, Facebook, and Twitter for brand growth. This course teaches you to create engaging content, build communities, and drive conversions, positioning you as a social media strategist.

Meet the ORGANIZATION

Global Marketing Institute

The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.

Patrick Jones - Course author
Become Qualified in

Social Media Marketing: Harnessing the Power of Social Media

Gain qualifications in social media marketing by learning to create and manage campaigns across various platforms. This course covers content creation, audience engagement, and performance analysis, teaching you how to leverage social media to build brand awareness, drive traffic, and boost sales.

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