Sensory Marketing: Engaging the Five Senses to Influence Consumer Behavior
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Author: Global Marketing Institute
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Level: Foundational
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Study time: 8 Weeks
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Video time: 8 hours
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Exams: 1
Discover how to use sensory marketing to engage consumers through sight, sound, taste, touch, and smell. Learn how to craft immersive experiences that influence buying decisions and create stronger emotional connections.
Gain certification in sensory marketing, showcasing your ability to create immersive experiences that engage all five senses. Learn how to craft marketing strategies that evoke emotional responses, influence consumer behavior, and enhance brand loyalty.
What's included?
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8 Chapters
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1 Certification
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23 Questions
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33 Videos
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17 PDFs
Become a Sensory Marketing Specialist
Sensory Marketing Specialists design campaigns that engage all five senses. You’ll create experiences that stimulate customers’ senses through sight, sound, taste, touch, and smell, increasing emotional connection with the brand and enhancing customer satisfaction, ultimately driving loyalty and sales by appealing to sensory perceptions.
Personal brand
By mastering sensory marketing, you’ll enhance your personal brand by positioning yourself as an expert in creating immersive experiences. This course teaches you to engage customers through sight, sound, taste, touch, and smell, helping you craft campaigns that evoke emotional connections and brand loyalty.
Global Marketing Institute
The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.
Sensory Marketing: Engaging the Five Senses to Influence Consumer Behavior
Become qualified in sensory marketing by learning how to create immersive experiences that engage the five senses. This course teaches you to design campaigns that appeal to sight, sound, touch, taste, and smell, enhancing emotional connections and customer loyalty through multisensory experiences.
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