Public Relations: Building Your Brand's Reputation
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Author: Global Marketing Institute
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Level: Foundational
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Study time: 8 Weeks
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Video time: 8 hours
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Exams: 1
Learn how to build and manage your brand’s reputation. Discover how to craft compelling stories, work with the media, and address public relations crises to maintain a positive image for your brand.
Receive certification in public relations, demonstrating your ability to manage and protect your brand’s reputation. Learn how to communicate with the media, handle crises, and build positive relationships with stakeholders to strengthen brand trust and visibility.
What's included?
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8 Chapters
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1 Certification
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23 Questions
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33 Videos
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17 PDFs
Become a Public Relations Specialist
Public Relations Specialists manage the brand’s image and reputation. You’ll handle media relations, craft press releases, and manage crisis communications. Your role involves building strong relationships with the public, journalists, and stakeholders to ensure a positive perception and long-term trust in the brand.
Personal brand
Public Relations expertise is essential for managing and enhancing your personal brand’s reputation. This course teaches you to craft compelling press releases, manage crisis communications, and build media relationships, positioning you as a reliable spokesperson and communicator in any industry.
Global Marketing Institute
The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.
Public Relations: Building Your Brand's Reputation
Become qualified in public relations by mastering how to manage your brand's image and reputation. This course teaches you how to craft compelling press releases, manage crisis communication, and build strong media relationships, ensuring your brand maintains a positive public perception.
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