Product Management: Developing and Managing Successful Products

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  • Author: Global Marketing Institute
  • Level: Foundational
  • Study time: 8 Weeks
  • Video time: 8 hours
  • Exams: 1
Course overview

Gain insights into product management from concept to market. Learn how to handle product lifecycle management, align products with customer needs, and create products that deliver value and drive sales.

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Certification included

Earn certification in product management, proving your expertise in overseeing the development and lifecycle of successful products. Learn how to conduct market research, manage teams, and make strategic decisions to ensure your products meet customer needs and market demands.

What's included?

  • 8 Chapters
  • 1 Certification
  • 23 Questions
  • 33 Videos
  • 17 PDFs

Become a Product Manager

Product Managers oversee the development and marketing of products. You’ll lead cross-functional teams, define product roadmaps, gather customer feedback, and ensure that products meet customer needs and business goals, driving product success and market competitiveness through strategic decisions.

Personal brand

Product management skills elevate your personal brand by showcasing your ability to lead product development and lifecycle management. This course teaches you to create and optimize products that meet customer needs, ensuring your brand is associated with innovation, efficiency, and customer satisfaction.

Meet the ORGANIZATION

Global Marketing Institute

The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.

Patrick Jones - Course author
Become Qualified in

Product Management: Developing and Managing Successful Products

Gain qualifications in product management by learning how to oversee the entire product lifecycle. This course teaches you how to develop, launch, and manage successful products, focusing on customer needs, market trends, and business objectives to drive product success and profitability.

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