Pricing Strategy: Setting Prices for Maximum Profitability

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  • Author: Global Marketing Institute
  • Level: Foundational
  • Study time: 8 Weeks
  • Video time: 8 hours
  • Exams: 1
Course overview

Discover how to develop effective pricing strategies. Learn how to set competitive prices that maximize profits, take customer psychology into account, and optimize pricing models to meet business goals.

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Certification included

Gain certification in pricing strategy, showcasing your ability to set optimal prices that maximize profitability. Learn how to evaluate market conditions, customer willingness to pay, and competitors’ prices to develop strategies that enhance revenue and market positioning.

What's included?

  • 8 Chapters
  • 1 Certification
  • 23 Questions
  • 33 Videos
  • 17 PDFs

Become a Pricing Strategy Specialist

Pricing Strategy Specialists analyze market trends and consumer behavior to develop pricing strategies that maximize profitability. You’ll assess competitors’ pricing, customer demand, and cost structures to determine optimal pricing models that balance value perception with revenue generation.

Personal brand


Mastering pricing strategy improves your personal brand by positioning you as a financial-savvy professional. This course teaches you how to develop pricing strategies that maximize profitability, ensuring you’re recognized for your ability to make strategic, data-driven decisions that impact the bottom line.

Meet the ORGANIZATION

Global Marketing Institute

The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.

Patrick Jones - Course author
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Pricing Strategy: Setting Prices for Maximum Profitability

Become qualified in pricing strategy by learning how to analyze costs, competition, and market demand to set the right price for your products or services. This course teaches you how to optimize pricing for maximum profitability while maintaining customer value and satisfaction.

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