Pay-Per-Click (PPC) Advertising: Creating Effective Ad Campaigns

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  • Author: Global Marketing Institute
  • Level: Foundational
  • Study time: 8 Weeks
  • Video time: 8 hours
  • Exams: 1
Course overview

Learn how to create and optimize PPC campaigns for maximum results. This course covers Google Ads, keyword targeting, and bidding strategies to drive traffic, increase conversions, and maximize ROI.

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Certification included

Gain certification in PPC advertising, showcasing your ability to design, implement, and optimize pay-per-click campaigns. Learn how to target the right audience, manage ad budgets effectively, and drive measurable results from Google Ads and other platforms.

What's included?

  • 8 Chapters
  • 1 Certification
  • 23 Questions
  • 33 Videos
  • 17 PDFs

Become a PPC Advertising Specialist

PPC Advertising Specialists design and manage pay-per-click campaigns across search engines and display networks. You’ll optimize ad copy, keywords, and targeting to drive traffic to landing pages, ensuring the highest return on investment by maximizing conversions while staying within budget constraints.

Personal brand


PPC advertising expertise helps you strengthen your personal brand by demonstrating your ability to drive targeted traffic. This course teaches you how to craft compelling ads, optimize campaigns, and manage budgets, positioning you as an expert in digital advertising and marketing performance.

Meet the ORGANIZATION

Global Marketing Institute

The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.

Patrick Jones - Course author
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Pay-Per-Click (PPC) Advertising: Creating Effective Ad Campaigns

Gain qualifications in PPC advertising by learning how to create and optimize pay-per-click campaigns. This course teaches you how to develop ad copy, manage bids, and target the right audience, ensuring you maximize ROI and drive traffic to your website through well-crafted ad campaigns.

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