Marketing Research: Conducting and Analyzing Market Research
-
Author: Global Marketing Institute
-
Level: Foundational
-
Study time: 8 Weeks
-
Video time: 8 hours
-
Exams: 1
Learn how to conduct and analyze market research to make informed marketing decisions. This course covers methods for collecting data, interpreting customer insights, and applying research to optimize your marketing strategy.
Obtain certification in market research, proving your ability to gather, analyze, and apply data-driven insights to shape effective marketing strategies that align with consumer needs and market trends.
What's included?
-
8 Chapters
-
1 Certification
-
23 Questions
-
33 Videos
-
17 PDFs
Become a Market Research Analyst
Market Research Analysts collect and analyze data on consumer preferences, market trends, and competition. You’ll generate insights that guide product development, marketing strategies, and business decisions, ensuring the brand’s positioning aligns with consumer demands and market opportunities.
Personal brand
Marketing research expertise enhances your personal brand by demonstrating your ability to gather insights that inform strategic decisions. This course teaches you how to analyze consumer data and market trends, providing valuable insights that can optimize marketing efforts and strengthen your role as a trusted marketer.
Global Marketing Institute
The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.
Marketing Research: Conducting and Analyzing Market Research
Become qualified in marketing research by learning how to collect, analyze, and interpret market data. This course teaches you how to conduct surveys, focus groups, and other research methods to understand consumer behavior, market trends, and competitor activity, empowering you to make data-informed decisions.
Courses
