Marketing for the Sharing Economy: Strategies for Peer-to-Peer and Collaborative Businesses
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Author: Global Marketing Institute
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Level: Foundational
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Study time: 8 Weeks
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Video time: 8 hours
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Exams:1
Master marketing strategies for the sharing economy. Learn how to promote peer-to-peer businesses, build trust, and create campaigns that increase participation in collaborative consumption models like ridesharing and home-sharing.
Gain certification in sharing economy marketing, proving your ability to promote peer-to-peer and collaborative businesses. Learn how to increase participation, build trust, and create effective campaigns that drive engagement and growth in the sharing economy.
What's included?
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8 Chapters
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1 Certification
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23 Questions
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33 Videos
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17 PDFs
Become a Sharing Economy Marketing Specialist
As a Sharing Economy Marketing Specialist, you’ll promote peer-to-peer services like ride-sharing or accommodation-sharing. You’ll design campaigns that drive trust and encourage consumer participation, using digital channels to increase brand visibility and foster community engagement in the collaborative economy.
Personal brand
This course strengthens your personal brand by equipping you with the skills to market collaborative business models like peer-to-peer services. You’ll gain insights into trust-building, network growth, and community engagement, positioning you as an expert in the evolving sharing economy.
Global Marketing Institute
The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.
Marketing for the Sharing Economy: Strategies for Peer-to-Peer and Collaborative Businesses
Gain qualifications in sharing economy marketing by learning how to market peer-to-peer services effectively. This course teaches you to build trust within the community, optimize digital marketing strategies, and create campaigns that encourage user participation in the collaborative economy.
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