Marketing for Healthcare: Strategies for Marketing Healthcare Products and Services

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  • Author: Global Marketing Institute
  • Level: Foundational
  • Study time: 8 Weeks
  • Video time: 8 hours
  • Exams: 1
Course overview

Learn how to market healthcare products and services effectively. This course covers healthcare marketing challenges, compliance issues, and how to build trust and credibility while targeting patients and professionals.

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Certification included

Earn certification in healthcare marketing, showcasing your ability to create campaigns that effectively reach healthcare professionals and patients, while adhering to industry regulations and building trust within the healthcare sector.

What's included?

  • 8 Chapters
  • 1 Certification
  • 23 Questions
  • 33 Videos
  • 17 PDFs

Become a Healthcare Marketing Manager

As a Healthcare Marketing Manager, you’ll design strategies to market healthcare services, products, and initiatives. You’ll target both healthcare professionals and patients, ensuring your campaigns drive brand awareness, engagement, and trust while adhering to industry regulations and patient privacy standards.

Personal brand


This course strengthens your personal brand by positioning you as an expert in healthcare marketing. You’ll learn how to create effective campaigns that resonate with both healthcare professionals and patients, ensuring your marketing strategies align with regulations and build trust in the healthcare industry.

Meet the ORGANIZATION

Global Marketing Institute

The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.

Patrick Jones - Course author
Become Qualified in

Marketing for Healthcare: Strategies for Marketing Healthcare Products and Services

Become qualified in healthcare marketing by learning to develop campaigns that effectively engage patients and healthcare professionals. This course covers compliance, patient acquisition, and healthcare messaging, ensuring that you can successfully promote healthcare services while adhering to regulations and ethical standards.

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