Marketing for B2B SaaS Companies: Strategies for Marketing SaaS Products and Services
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Author: Global Marketing Institute
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Level: Foundational
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Study time: 8 Weeks
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Video time: 8 hours
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Exams: 1
Discover effective marketing strategies for B2B SaaS companies. Learn how to position SaaS products, generate leads, and retain customers using inbound marketing, content creation, and customer success tactics.
Gain certification in B2B SaaS marketing, showcasing your ability to effectively market SaaS products by creating lead generation strategies, content marketing plans, and customer retention tactics tailored to the software industry.
What's included?
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8 Chapters
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1 Certification
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23 Questions
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33 Videos
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17 PDFs
Become a B2B SaaS Marketing Manager
B2B SaaS Marketing Managers develop strategies to market software-as-a-service products. You’ll focus on lead generation, customer acquisition, and content marketing, tailoring campaigns to address the specific needs of business clients and driving sales growth in the competitive SaaS market.
Personal brand
By mastering B2B SaaS marketing, you can boost your personal brand as an expert in the SaaS industry. This course teaches you how to craft compelling marketing strategies that drive growth and retention for SaaS products, positioning you as a knowledgeable professional in a rapidly evolving market.
Global Marketing Institute
The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.
Marketing for B2B SaaS Companies: Strategies for Marketing SaaS Products and Services
Gain qualifications in B2B SaaS marketing by learning strategies tailored for software-as-a-service products. This course teaches you how to optimize lead generation, create engaging content, and improve customer retention, ensuring that your SaaS products effectively reach and engage business clients.
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