Marketing Analytics: Measuring and Analyzing Your Marketing Performance
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Author: Global Marketing Institute
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Level: Foundational
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Study time: 8 Weeks
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Video time: 8 hours
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Exams: 1
Master the tools and techniques to measure marketing success. Learn how to track key metrics, analyze campaign performance, and use data-driven insights to optimize your marketing strategies and improve ROI.
Achieve certification in marketing analytics, validating your ability to use data-driven insights to measure and analyze marketing campaign performance, optimize strategies, and maximize ROI through actionable insights.
What's included?
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8 Chapters
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1 Certification
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23 Questions
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33 Videos
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17 PDFs
Become a Marketing Analyst
Marketing Analysts gather and interpret data to evaluate marketing campaign effectiveness. You’ll track key metrics, analyze trends, and provide actionable insights that help refine marketing strategies, ensuring data-driven decisions that optimize campaigns and maximize return on investment.
Personal brand
Marketing analytics expertise helps you build a data-driven personal brand. This course will teach you how to track, measure, and analyze marketing performance, enabling you to provide actionable insights that optimize campaigns, proving your value as a results-oriented marketer.
Global Marketing Institute
The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.
Marketing Analytics: Measuring and Analyzing Your Marketing Performance
Become qualified in marketing analytics by learning how to measure and evaluate marketing performance using key metrics. This course teaches you how to analyze data to identify trends, optimize strategies, and make data-driven decisions that improve marketing outcomes and drive business growth.
Courses
