Loyalty Marketing: Building and Managing Customer Loyalty Programs

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  • Author: Global Marketing Institute
  • Level: Foundational
  • Study time: 8 Weeks
  • Video time: 8 hours
  • Exams: 1
Course overview

Learn how to design and implement effective customer loyalty programs. This course covers how to incentivize repeat business, enhance customer relationships, and improve retention rates through valuable rewards and personalized experiences.

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Certification included

Earn certification in loyalty marketing, demonstrating your ability to design and manage effective loyalty programs that reward customers, increase retention, and drive repeat business through personalized incentives.

What's included?

  • 8 Chapters
  • 1 Certification
  • 23 Questions
  • 33 Videos
  • 17 PDFs

Become a Loyalty Marketing Manager

Loyalty Marketing Managers design programs that encourage customer retention and repeat business. You’ll create and implement reward systems that drive engagement, increase customer lifetime value, and improve brand loyalty by offering tailored incentives and experiences for long-term customers.

Personal brand

 
Loyalty marketing expertise enhances your personal brand by showcasing your ability to design programs that increase customer retention. This course teaches you to create rewarding customer experiences, reinforcing your position as a professional capable of building lasting, profitable relationships with loyal clients.

Meet the ORGANIZATION

Global Marketing Institute

The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.


Patrick Jones - Course author
BECOME QUALIFIED IN

Loyalty Marketing: Building and Managing Customer Loyalty Programs

Become qualified in loyalty marketing by learning how to design and implement programs that foster customer retention. This course teaches you to develop rewards systems, create personalized offers, and analyze customer data to improve brand loyalty and drive repeat business over time.

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