Innovation in Marketing: Using Creative Thinking to Drive Results

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  • Author: Global Marketing Institute
  • Level: Foundational
  • Study time: 8 Weeks
  • Video time: 8 hours
  • Exams: 1
Course overview

Learn how to apply innovative thinking to your marketing strategies. This course explores creative approaches to problem-solving, helping you generate fresh ideas that set your brand apart and deliver measurable business results.

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Certification included

Earn certification in marketing innovation, proving your ability to apply creative thinking and new approaches to marketing strategies that solve problems, disrupt markets, and generate impactful results.

What's included?

  • 8 Chapters
  • 1 Certification
  • 23 Questions
  • 33 Videos
  • 17 PDFs

Become a Marketing Innovation Manager

As a Marketing Innovation Manager, you’ll lead the charge in creative thinking, focusing on new strategies and technologies that disrupt the market. Your role involves exploring emerging trends and developing cutting-edge marketing campaigns to differentiate your brand and drive growth.

Personal brand


This course empowers you to elevate your personal brand by developing innovative marketing strategies. By mastering creative thinking, you’ll position yourself as a forward-thinking professional capable of driving transformative results and setting trends in a competitive marketing landscape.
Meet the organization

Global Marketing Institute

The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.

Patrick Jones - Course author
BECOME QUALIFIED IN

Innovation in Marketing: Using Creative Thinking to Drive Results

Become qualified in marketing innovation by learning how to think creatively and apply innovative strategies that drive business results. This course teaches you how to identify emerging trends, experiment with new ideas, and differentiate your brand through cutting-edge marketing approaches that capture consumer attention.

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