Guerrilla Marketing: Unconventional Marketing Strategies that Work

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  • Author: Global Marketing Institute
  • Level: Foundational
  • Study time: 8 Weeks
  • Video time: 8 hours
  • Exams: 1
Course overview

Learn how to use unconventional, low-cost marketing strategies that capture attention and generate buzz. This course shows you how to create memorable campaigns that break through the noise and drive impactful results.

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Certification included

Receive certification in guerrilla marketing, demonstrating your expertise in creating low-cost, unconventional campaigns that generate buzz, surprise your audience, and maximize marketing impact with limited resources.

What's included?

  • 8 Chapters
  • 1 Certification
  • 23 Questions
  • 33 Videos
  • 17 PDFs

Become a Guerrilla Marketing Specialist 

As a Guerrilla Marketing Specialist, you’ll implement creative, unconventional, and low-cost marketing strategies. Using surprise and shock tactics, you’ll generate buzz and brand recognition, aiming to create viral campaigns that reach and engage audiences in unique, memorable ways.

Personal brand


Guerrilla marketing can enhance your personal brand by showcasing your creativity and resourcefulness. This course will teach you how to develop bold, cost-effective marketing campaigns that generate buzz, positioning you as a forward-thinking marketer capable of surprising and engaging audiences.

Meet the ORGANIZATION

Global Marketing Institute

The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.


Patrick Jones - Course author
BECOME QUALIFIED IN

Guerrilla Marketing: Unconventional Marketing Strategies that Work

Become qualified in guerrilla marketing by mastering the art of creating unconventional, cost-effective marketing campaigns. This course teaches you how to execute bold and creative strategies that generate buzz, increase brand visibility, and drive customer engagement through unique, attention-grabbing tactics.

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