Generational Marketing: Understanding and Targeting Different Age Groups
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Author: Global Marketing Institute
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Level: Foundational
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Study time: 8 Weeks
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Video time: 8 hours
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Exams: 1
Learn how to tailor your marketing efforts to different generations. This course teaches you how to effectively target Baby Boomers, Millennials, and Gen Z by understanding their unique needs, preferences, and buying behaviors.
Earn certification in generational marketing, proving your ability to effectively target different age groups with tailored marketing messages and strategies that resonate with diverse consumer segments.
What's included?
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8 Chapters
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1 Certification
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23 Questions
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33 Videos
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17 PDFs
Become a Generational Marketing Manager
Generational Marketing Managers develop strategies to target specific age groups. You’ll create tailored campaigns based on consumer behaviors and preferences across generations, ensuring your brand effectively communicates with diverse demographics, enhancing customer engagement and maximizing marketing impact.
Personal brand
This course helps you build a personal brand as a marketing expert who understands the unique needs of various age groups. By mastering generational marketing, you'll position yourself as a professional who can effectively target diverse demographics with tailored strategies.
Global Marketing Institute
The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.
Generational Marketing: Understanding and Targeting Different Age Groups
Gain qualifications in generational marketing by learning how to tailor marketing campaigns to different age groups. This course provides insights into the preferences, behaviors, and needs of each generation, helping you craft personalized marketing strategies that resonate with diverse customer segments.
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