Experiential Marketing: Engaging Customers Through Immersive Experiences

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  • Author: Global Marketing Institute
  • Level: Foundational
  • Study time: 8 Weeks
  • Video time: 8 hours
  • Exams: 1
Course overview

Discover how to create memorable, immersive brand experiences through experiential marketing. Learn how to engage customers, foster emotional connections, and leave a lasting impression that boosts brand loyalty and advocacy.

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Certification included

Gain certification in experiential marketing, showcasing your skills in creating memorable brand experiences that emotionally connect with customers, build loyalty, and drive long-term engagement through immersive experiences.

What's included?

  • 8 Chapters
  • 1 Certification
  • 23 Questions
  • 33 Videos
  • 17 PDFs

Become an Experiential Marketing Specialist

As an Experiential Marketing Specialist, you’ll design immersive and interactive brand experiences. You’ll use events, activations, and digital touchpoints to emotionally engage customers, creating memorable interactions that foster loyalty, drive brand awareness, and deepen customer relationships.

Personal brand


By mastering experiential marketing, you can enhance your personal brand by creating unforgettable, immersive experiences. This course empowers you to design impactful customer interactions that engage emotions, foster loyalty, and establish you as an innovative marketer in the industry.

Meet the ORGANIZATION

Global Marketing Institute

The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.


Patrick Jones - Course author
BECOME QUALIFIED IN

Experiential Marketing: Engaging Customers Through Immersive Experiences

Become qualified in experiential marketing by learning to design immersive brand experiences that engage all customer senses. This course teaches you how to create impactful campaigns that foster emotional connections, build customer loyalty, and enhance brand perception through live or virtual experiences.

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