Event Marketing: Planning and Executing Successful Events

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  • Author: Global Marketing Institute
  • Level: Foundational
  • Study time: 8 Weeks
  • Video time: 8 hours
  • Exams: 1
Course overview

Learn how to plan, promote, and execute successful marketing events. This course covers everything from conceptualizing your event to measuring its success, ensuring you connect with your audience and achieve your marketing goals.

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Certification included

Obtain certification in event marketing, validating your ability to plan, promote, and execute successful events that enhance brand awareness, foster customer engagement, and drive business objectives.

What's included?

  • 8 Chapters
  • 1 Certification
  • 23 Questions
  • 33 Videos
  • 17 PDFs

Become an Event Marketing Manager 

Event Marketing Managers plan and execute promotional events to boost brand visibility. You’ll manage logistics, develop marketing strategies, and engage attendees, ensuring that events create memorable experiences and strengthen customer relationships, ultimately driving brand awareness and business growth.

Personal brand


As an Event Marketing Manager, you can enhance your personal brand by demonstrating expertise in planning impactful events. This course equips you to execute memorable experiences that engage audiences and position your personal brand as a leader in event marketing and engagement strategies.

Meet the ORGANIZATION

Global Marketing Institute

The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.

Patrick Jones - Course author
Become Qualified in

Event Marketing: Planning and Executing Successful Events

Gain qualifications in event marketing by learning how to plan, promote, and execute successful events. This course equips you with the skills to engage attendees, manage logistics, and ensure event success, helping you build lasting relationships with your audience and elevate your brand presence.

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