Email Marketing: Effective Strategies for Engaging Customers
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Author: Global Marketing Institute
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Level: Foundational
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Study time: 8 Weeks
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Video time: 8 hours
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Exams: 1
Master email marketing strategies that increase engagement and drive conversions. Learn how to segment your audience, create compelling subject lines, and optimize campaigns for higher open and click-through rates.
Receive certification in email marketing, proving your expertise in crafting compelling email campaigns, improving open rates, and using segmentation and automation to engage customers and drive conversions.
What's included?
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8 Chapters
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1 Certification
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23 Questions
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33 Videos
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17 PDFs
Become an Email Marketing Manager
Email Marketing Managers design and execute email campaigns. You’ll manage email lists, segment audiences, and analyze campaign performance, ensuring that email strategies engage customers, increase open rates, and drive conversions, while maintaining brand consistency and compliance with best practices.
Personal brand
Email marketing is key to building a personal brand that maintains consistent engagement with customers. This course teaches you to create compelling, targeted email campaigns, increasing your ability to foster relationships, drive conversions, and grow your professional reputation.
Global Marketing Institute
The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.
Email Marketing: Effective Strategies for Engaging Customers
Become qualified in email marketing by learning how to design and execute targeted email campaigns. This course covers segmentation, automation, and personalization, helping you increase open rates, conversions, and customer loyalty through engaging email content.
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