E-commerce: Building and Managing an Online Store

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  • Author: Global Marketing Institute
  • Level: Foundational
  • Study time: 8 Weeks
  • Video time: 8 hours
  • Exams: 1
Course overview

Discover how to build and manage a successful online store. Learn the essentials of selecting platforms, managing products, handling payments, and optimizing your site to create a seamless shopping experience that drives sales.

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Certification included

Earn certification in e-commerce management, showcasing your skills in building, managing, and optimizing an online store, from product listings to payment systems, ensuring a seamless shopping experience and higher sales.

What's included?

  • 8 Chapters
  • 1 Certification
  • 23 Questions
  • 33 Videos
  • 17 PDFs

Become an E-commerce Manager

E-commerce Managers oversee online store operations. You’ll manage product listings, oversee customer service, optimize user experience, and create strategies to increase conversions. You’ll ensure the smooth running of all processes from order fulfillment to post-purchase engagement, driving sales and customer satisfaction.

Personal brand


By mastering e-commerce, you’ll enhance your personal brand as a tech-savvy marketer. This course teaches you to build and manage successful online stores, strengthening your expertise in digital sales strategies and positioning you as a knowledgeable resource in the e-commerce space.

Meet the ORGANIZATION

Global Marketing Institute

The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.

Patrick Jones - Course author
Become Qualified in

E-commerce: Building and Managing an Online Store

Gain qualifications in e-commerce by mastering the skills needed to build and manage successful online stores. This course covers website design, product listings, customer service, and marketing strategies to ensure the growth and profitability of your e-commerce business.

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