Customer Relationship Management (CRM): Managing Your Customer

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  • Author: Global Marketing Institute
  • Level: Foundational
  • Study time: 8 Weeks
  • Video time: 8 hours
  • Exams: 1
Course overview

Learn how to effectively manage customer relationships using CRM tools. This course covers how to track interactions, personalize communications, and leverage data to strengthen customer loyalty, improve retention, and increase lifetime value.

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Certification included

Earn certification in CRM strategies, proving your proficiency in using customer relationship management tools to track interactions, improve engagement, and foster long-term relationships that boost retention and profitability.

What's included?

  • 8 Chapters
  • 1 Certification
  • 23 Questions
  • 33 Videos
  • 17 PDFs

Become a CRM Manager

As a CRM Manager, you’ll manage the customer relationship management system to optimize engagement and retention. You’ll analyze customer data, track interactions, and implement strategies to build strong, long-lasting relationships, improving customer satisfaction and lifetime value for the business.

Personal brand

This course helps you refine your personal brand by teaching you to effectively manage customer relationships using CRM tools. By mastering this skill, you can build stronger connections, foster loyalty, and demonstrate your expertise in managing customer interactions for long-term success.

Meet the ORGANIZATION

Global Marketing Institute

The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.

Patrick Jones - Course author
Become Qualified in

Customer Relationship Management (CRM): Managing Your Customer

Gain qualifications in CRM by mastering the use of systems to track and manage customer interactions. This course equips you with the skills to nurture customer relationships, improve engagement, and boost retention, all while optimizing the customer experience.

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