Copywriting: Writing Effective Copy that Sells

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  • Author: Global Marketing Institute
  • Level: Foundational
  • Study time: 8 Weeks
  • Video time: 8 hours
  • Exams: 1
Course overview

Learn the essentials of persuasive copywriting that drives sales. This course teaches you how to craft powerful headlines, compelling product descriptions, and persuasive calls to action that captivate and convert your target audience.

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Certification included

Earn certification in persuasive copywriting, proving your expertise in crafting compelling, high-converting copy that drives sales, builds customer relationships, and enhances brand communication across all platforms.

What's included?

  • 8 Chapters
  • 1 Certification
  • 23 Questions
  • 33 Videos
  • 17 PDFs

Become a Copywriter

As a Copywriter, you’ll create persuasive content that communicates a brand’s message. You’ll write copy for websites, social media, ads, and more, ensuring the tone aligns with brand guidelines, engages the audience, and drives conversions across digital and traditional platforms.

Personal brand

Enhance your personal brand by mastering the art of persuasive copywriting. This course teaches you how to craft impactful, high-converting content, which will elevate your professional communication and make your personal brand more compelling to potential clients and employers.

Meet the ORGANIZATION

Global Marketing Institute

The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.

Patrick Jones - Course author
Become Qualified in

Copywriting: Writing Effective Copy that Sells

Become qualified in copywriting by mastering the techniques needed to craft persuasive and compelling content. This course teaches you how to write copy that captures attention, drives action, and increases conversions across websites, ads, emails, and more.

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