Branding and Brand Management: Building and Protecting Your Brand
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Author: Global Marketing Institute
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Level: Foundational
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Study time: 8 Weeks
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Video time: 8 hours
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Exams: 1
Understand the principles of brand creation and management. Learn how to build a strong brand, protect it from market threats, and manage brand reputation through strategic positioning and communications.
Earn certification in brand management, showcasing your skills in building, protecting, and maintaining a strong brand presence, managing brand equity, and positioning your brand to thrive in a competitive market.
What's included?
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8 Chapters
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1 Certification
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23 Questions
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33 Videos
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17 PDFs
Become a Brand Manager
Brand Managers oversee the development and maintenance of a brand’s identity. You’ll manage marketing campaigns, monitor brand performance, and ensure your brand remains consistent across all communications, driving customer loyalty and ensuring long-term business success.
Personal brand
This course equips you with the tools to manage and grow your personal brand. By learning to protect and develop your brand’s presence, you will increase your professional visibility and credibility, positioning yourself as a leader in your field.
Global Marketing Institute
The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.
Branding and Brand Management: Building and Protecting Your Brand
Gain qualifications in brand management by learning to develop, protect, and enhance a brand’s presence. This course teaches you how to manage brand equity, create strategic campaigns, and ensure consistency across all marketing channels to build a lasting brand identity.
Courses
