Brand Identity: Defining and Communicating Your Brand's Identity

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  • Author: Global Marketing Institute
  • Level: Foundational
  • Study time: 8 Weeks
  • Video time: 8 hours
  • Exams: 1
Course overview

Discover the importance of brand identity and how to effectively define and communicate your brand's unique values and story. Learn how to create a consistent and compelling brand image across all platforms.

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Certification included

Gain certification in brand identity development, proving your expertise in defining and communicating a brand’s unique value proposition, creating a consistent image, and building strong brand recognition across platforms.

What's included?

  • 8 Chapters
  • 1 Certification
  • 23 Questions
  • 33 Videos
  • 17 PDFs

Become a Brand Identity Manager

As a Brand Identity Manager, you’ll define and maintain the visual and communicative identity of a brand. You’ll ensure consistency across all platforms and touchpoints, crafting a distinct and cohesive brand image that resonates with your audience and strengthens brand loyalty.

Personal brand


Mastering brand identity strengthens your personal brand by helping you define and communicate your unique professional attributes. This course equips you to craft a consistent and compelling narrative, making your personal brand more recognizable and appealing to potential clients and employers.

Meet the ORGANIZATION

Global Marketing Institute

The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.

Patrick Jones - Course author
Become Qualified in

Brand Identity: Defining and Communicating Your Brand's Identity

Become qualified in brand identity by mastering the art of defining and communicating your brand’s unique position. This course equips you with the tools to create a cohesive, consistent, and compelling brand image that resonates with your target audience.

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