Behavioral Economics in Marketing: Applying Insights from Behavioral Science to Marketing Strategy
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Author: Global Marketing Institute
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Level: Foundational
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Study time: 8 Weeks
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Video time: 8 hours
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Exams: 1
Learn how to apply behavioral economics principles to marketing. Explore how consumer psychology influences purchasing decisions and how to use this knowledge to enhance your marketing strategies.
Obtain certification in behavioral economics for marketing, demonstrating your ability to apply psychological insights and consumer behavior principles to design more effective marketing strategies that drive conversions.
What's included?
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8 Chapters
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1 Certification
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23 Questions
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33 Videos
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17 PDFs
Become a Behavioral Marketing Strategist
As a Behavioral Marketing Strategist, you’ll apply consumer behavior insights to create effective marketing campaigns. You’ll use psychology and data to craft strategies that influence purchasing decisions, optimizing customer engagement and improving conversion rates by appealing to emotional and cognitive responses.
Personal brand
This course helps you build a personal brand as a data-driven marketer. By applying insights from behavioral science, you will craft strategies that resonate deeply with consumers, boosting your reputation as a marketing professional who understands the psychology behind consumer behavior.
Global Marketing Institute
The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.
Behavioral Economics in Marketing: Applying Insights from Behavioral Science to Marketing Strategy
Gain qualifications in behavioral economics by learning how to apply consumer psychology and decision-making theories to your marketing strategies. This course teaches you how to craft campaigns that effectively influence consumer behavior and improve conversions.
Course
