B2B Marketing: Strategies for Business-to-Business Sales

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  • Author: Global Marketing Institute
  • Level: Foundational
  • Study time: 8 Weeks
  • Video time: 8 hours
  • Exams: 1
Course overview

Master the art of B2B marketing by learning how to build strategies that target key business clients. Discover how to personalize outreach, build relationships, and optimize sales cycles to drive growth.

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Certification included

Earn certification in B2B marketing, showing your capability in creating targeted strategies for business-to-business sales, strengthening relationships, and driving growth by addressing the unique needs of corporate clients.

What's included?

  • 8 Chapters
  • 1 Certification
  • 23 Questions
  • 33 Videos
  • 17 PDFs

Become a B2B Marketing Manager 

A B2B Marketing Manager focuses on driving marketing strategies for business-to-business products. You’ll craft targeted campaigns, manage lead generation, and foster relationships with other businesses, ensuring your efforts are aligned with corporate goals and building long-term partnerships.

Personal brand


With expertise in B2B marketing, you’ll improve your personal brand by demonstrating your ability to develop and execute strategies tailored to business clients. This course helps position you as a trusted advisor in B2B spaces, strengthening your professional credibility and relationships.

Meet the ORGANIZATION

Global Marketing Institute

The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.

Patrick Jones - Course author
Become Qualified in

B2B Marketing: Strategies for Business-to-Business Sales

Become qualified in B2B marketing by mastering the strategies needed to build strong relationships with business clients. This course teaches you how to develop personalized campaigns, manage leads, and optimize sales efforts in business-to-business markets.

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