Account-Based Marketing: Targeting and Personalizing Your Marketing Efforts

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  • Author: Global Marketing Institute
  • Level: Foundational
  • Study time: 8 Weeks
  • Video time: 8 hours
  • Exams: 1
Course overview

Unlock the power of Account Based Marketing (ABM) and learn how to target and engage high-value accounts with personalized strategies. This course will teach you to build impactful campaigns, foster long-lasting client relationships, and elevate your marketing ROI by focusing on the accounts that matter most.

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Certification included

Earn certification in account-based marketing, showcasing your ability to personalize marketing strategies, engage high-value clients, and drive business growth by optimizing sales processes with targeted campaigns.

What's included?

  • 8 Chapters
  • 1 Certification
  • 23 Questions
  • 33 Videos
  • 17 PDFs

Become an Account-Based Marketing Specialist

As an Account-Based Marketing Specialist, you’ll design and implement strategies that target high-value clients. You’ll create personalized marketing campaigns, track performance, and optimize engagement, ensuring your efforts foster long-term business relationships and increase revenue.

Personal brand

This course helps enhance your personal brand by teaching you how to personalize marketing strategies that target high-value clients. You'll learn to build deeper connections, improve your value proposition, and boost your professional reputation as a marketing expert.

Meet the ORGANIZATION

Global Marketing Institute

The Global Marketing Institute (GMI) is dedicated to advancing the marketing industry on a global scale. Through its comprehensive selection of courses, certification programs, and networking opportunities, GMI aims to empower marketing professionals at all stages of their careers. Whether you're a student, emerging talent, or seasoned industry leader, GMI provides resources and tools tailored to enhance your skills, stay up-to-date with the latest marketing trends, and support your career growth. With a focus on inclusivity, cutting-edge knowledge, and global reach, GMI strives to set the standard for excellence in marketing education and professional development.

Patrick Jones - Course author
Become Qualified in

Account-Based Marketing: Targeting and Personalizing Your Marketing Efforts

Become qualified in account-based marketing by learning to create highly targeted campaigns, optimize personalization, and engage key business clients. This course teaches you how to use data to build effective strategies, increasing client retention and business growth.

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